Short code is a 5 digit easy to remember number that is used for collecting data, feedback, votes for any competition, client inquiries from mobile users, when we send message to a normal mobile number so we charged a nominal SMS charges or some time its free if we are using any free SMS services offered by all the mobile operators, but to sending SMS on a short code we charged Rs.3 or more, most popular short code that you can see on most of the TV shows are 57575 (Zee TV group), 58888 (Times of India), 52525 (Sony TV)

SHARED SHORT CODE – shared short code works on the concept of KEYWORD, keyword is nothing its just like your company name or product name that can be created on any existing five digit short code number, we called it shared short code because same short code can be access by any number of users through keywords, just like in TV shows you that you type any competition contestant name and send it to any short code number e.g. PRAKASH send to 57575, here PRAKASH is the keyword, other example when you send a message NEWS to 58888 so you can get the current news , if you send NEWS DELHI so you get news alert of Delhi, if you send CRI to 58888 so you get cricket score alerts, etc.

DEDICATED SHORT CODE - This is just like short code and all the functionality is same, only the difference is that it will be seven or eight digit means on the working Short Code you will get suffix of any one, two or three number (subject to availability) i.e. 56006xy, 56006xyz etc. it is useful for whom want to start own keyword sale business or have different services and want to start SMS campaign for all the product or you want to start any contest and want to give each contestant a different keyword like in many reality talent shows

BENEFIT OF SHORT CODE
Short code is not only used for collecting reply from mobile users, short code vendors also earn from each SMS they received, and that is called REVENUE SHARE ON SHORT CODE, a short code vendors earn Rs.0.30 – Rs.0.50 on each SMS that is received on short code, Any company who is using shared or dedicated short code from different short code vendors also get 50% of what vendors collect from mobile operators, so if you are running any big campaign so you can make good money from your campaign also